| Team and premises | In this example: a subsidiary, the equivalent of 16 full-time people, dedicated premises and studios. Advertising is an additional cost. | Shared teams and facilities spread operating costs across several brands. | Model target: 35% lower operating costs, excluding advertising. |
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| Prepare your brand | Several providers, each with a separate setup budget. | A 30-point assessment, compliance work and content included in the package, within the agreed scope. | Setup work brought together in the agreed package. |
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| Create your content | Content created from scratch in China. | Translation and adaptation of existing, approved visuals and content. | Model target: 50% lower content creation costs. |
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| Transport and product protection | Several providers to coordinate, with risks of delays, damage or stock shortages. | Rail container or air transport, temperature control, a target of preparing documents 3 days before arrival, and insurance based on goods value, subject to contract. | Plan for delays and clarify the compensation covered by the contract. |
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| Find customers and sell | Paid advertising as the main way to attract new customers. | Live sales hosted by two people, invited co-hosts and online stores. | Use several channels and also attract customers without paid advertising. |
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| Adjust your commitments | Permanent hiring and long-term premises leases. | Fixed fees and a results-linked commission, subject to contract. | Match the resources committed to shared goals. |
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