China General Management
Governance and development in China
Oversee operations in China, strategic development, institutional relations and the integration of cosmetics brands into their target markets.
THE SAIETECH COMPANY
Coordinated leadership, from Europe to China.
Our organisation brings together Europe–China governance and specialist functions to prepare your market entry and coordinate your operations in China.
EUROPE–CHINA GOVERNANCE
A shared vision across two regions.
Two functions connect development in China with strategic coordination with European brands.
Europe–China Strategic Management
Co-founders · bilateral coordination
Align commercial objectives and decisions between Europe and China while maintaining a shared brand vision.
FUNCTIONAL ORGANISATION
Seven functions, defined responsibilities.
Each function contributes expertise to product preparation, sales or operations. Their work is coordinated around the project’s scope.
R&D and Product Adaptation
Formulas, sensory qualities and market fit
Assess existing formulas and coordinate adaptations for the Chinese market.
- Review formulation, dermatological and sensory characteristics.
- Coordinate necessary reformulation and ingredient substitutions, including texture and fragrance adaptations.
- Work with the brand’s laboratories and Chinese market specialists.
Innovation and Systems
Saietech ERP, assessment and digital tools
Develop tools connecting company management with commercial operations.
- Develop and enhance Saietech’s proprietary ERP.
- Deploy range assessment tools based on 30 criteria.
- Enhance tools for online stores serving China and Live Commerce studios.
Physical and Online Distribution
Sales channels and customer journeys
Connect physical and online sales channels around a consistent customer journey.
- Structure physical channels in China: multi-brand beauty retailers, department stores and specialist retail.
- Coordinate official online stores, Social Commerce and Live Commerce in China.
- Align prices, offers and customer journeys across stores and digital channels.
Operations and Contract Administration
Suppliers, contracts and project follow-up
Organise project administration and communication with suppliers.
- Manage contract follow-up and supplier relationships.
- Coordinate administration and working schedules for expansion projects.
Supply Chain, Logistics and Customs
Transport, receipt and customs coordination
Organise product flows and coordinate those involved from transport to stock intake.
- Plan transport from Europe to China according to product needs and the agreed scope.
- Prepare customs and health formalities with the relevant specialists, targeting 72 hours before arrival.
- Follow receipt, stock intake and the Ad Valorem cover specified in the contract.
Marketing, Communications and Live Commerce
Content, campaigns and Live hosting
Organise the brand’s communications with its Chinese audiences.
- Adapt and create visuals, videos and copy for Chinese audiences.
- Organise paired Live sessions with a product science specialist and an invited co-host.
- Manage media campaigns and follow communication activities.
Regulatory Affairs and Compliance
Product files and intellectual property
Coordinate product documentation and checks with the relevant specialists.
- Prepare product documentation and coordinate the applicable China market procedures with the relevant specialists.
- Organise testing and the review of compliance documentation for the Chinese market.
- Coordinate brand protection in China with specialist advisers according to project needs.
Define the organisation of your project.
Discuss your products, markets and the specialist functions needed for your operations in China.